In design, as in all other lines of profession, understanding the basics and the fundamental principles is essential in executing outstanding output. Apart from understanding a client’s design brief, it is really the complete knowledge of these principles that enables a designer to translate ideas into compelling visual designs.

Good design, much like anything, starts with understanding the basics. Applying the following design principles will help you avoid design disasters and allow you to communicate your key theme. You’ll find that it’s rare to see only one principle being used at a time as they all work in conjunction with each other. Once you decide on a specific style to aim for, you’ll then take into consideration the following fundamental design principles for a well-designed home:


Alignment is one of the most basic and important principles of design. It allows us to create order and organization among elements. It is essentially lining up elements in order to form a logical structure, balance, or connection. It is very easy to spot a design with good alignment.


Repetition strengthens a design by tying together individual elements. It helps to create association and consistency. Repetition can create rhythm. Repetition is the use of the same element more than once throughout a space. You can repeat a pattern, color, texture, line, or any other element, or even more than one element.


The parts of your design you choose to leave blank are just as important as the ones you’re filling with colors, text and images. You need to take the negative space as part of your design and use it well; space can be powerful and help your viewer to navigate through your design. It can also be a place to rest the eyes.

Use it wisely though, too much space and your design will look unfinished, too little space and your design will seem too crowded.


Proximity creates relationship between elements. It provides a focal point. Proximity doesn’t mean that elements have to be placed together; it means they should be visually connected in some way. This can be by use of point size, font, color etc…




Written By: Asmita Tamang
Graphic Design By: Somesh Tamrakar
Published On: January 2, 2020

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